It’s been a minute i know but hopefully this makes up for the extended break. I had a little think about what topic to go with. The weather was to pick up this week, what happened? That only calls for one thing. Lots of looks to get you excited for the Summer to come and lets face it keep us going. So here i am putting together some beach/ holiday/ pool looks to mainly keep me ticking over until sunnier times or we are blown away with Dorothy. Whichever happens first.

I have been trying to hold off on Summer shopping but i think when it comes to swimwear you have to strike while the iron is hot. Sizes get whipped up so quickly and before you know it there is only odds and ends left. Penneys have already got such a good range in that i couldn’t help it.

Fifty Friday – Outfits Under Fifty Euro

Cover-ups and accessories are the kind of things you can pick up here and there and you won’t feel it adding up. When i think back to years ago, basic top and shorts were as exciting as it got. The odd kaftan that were practically always bordering on tacky old lady cruise wear. But now there is so much more choice.

Beach / Pool / Summer / Holiday Swimwear Looks

Trends are seen throughout the swimwear genre too with pieces to create really pretty looks with. The bits you used to just throw on walking down to the pool or beach are now looks in themselves. It is afterall what you spend majority of your holiday in so why not go for things you will enjoy wearing. Admittedly some “cover-ups” are good enough to wear in their own right as part of your holiday wardrobe.

Here are some poolside and beach looks all for under €50, that will serve you well if you are lucky enough to be off to the sun this summer. Weather it’s a snazzy pool party or a relaxed day at the beach there is plenty to choose from. Really affordable outfits to update your holiday wardrobe easily.

Dress €15 , Suit €14 , Bumbag €8 , Sandals €6 All Penneys

Total Outfit = €43

Bikini Top €7 , Bottoms €5 , Crop Tie Top €7 , Shorts €7 , Bag €10 , Towel €8 , Sandals €6 All Penneys

Total Outfit = €50

Suit €10 , Dress €15 , Glasses €1.50 , Bag €10 , Sandals €8 All Penneys

Total Outfit = €44.50

Bikini Top €7 , Bottoms €6 , Shirt Dress €10 , Hairband €3 , Sandals €6 All Penneys

Total Outfit = €32

Top €7 , Bikini Top €5 , Bikini Bottoms €5 , Shorts €13 , Sandals €8 All Penneys

Total Outfit = €38

Glasses €1.50 , Shirt €13 , Top €7 , Bottoms €5 , Bag €14 , Sandals € All Penneys

Total Outfit = €41.50

Sandals €6 , Suit €14 , Shorts €13 , Bag €14 All Penneys

Total Outfit = €47

Scrunchie €3 , Kaftan €7 , Top €5 , Bottoms €3 , Sliders €6 All Penneys

Total Outfit = €24

So tell me are you off away this year? What must have pieces are on your list?



How is it December? Like how? Wasn’t it July like 5 minutes ago? I’m not complaining as such cause i do love me some Christmas. Anddd  i’m beyond delighted to be putting together a final Fifty Friday with Penneys for 2018. I had so much fun working on the Spring and Summer editions earlier in the year so i am buzzing to add Winter 18 to the list. A collection of head to toe looks for around the €50 mark. Super affordable outfits to do you over the festive period.



Penneys Winter 2018


It’s the time of year when there is so much going on. Parties, festive drinks, yearly meet-ups, family dinners, not to mention the whole 12 pubs thing. Lots of places to go and nothing to wear. I wanted to put together some affordable outfits that would work for a whole range of things. Looks that could also be mix and matched for maximum potential. Pieces that can be dressed up or down to work hard for you this Winter. Not just for Christmas but beyond. It’s such an expensive time of year you don’t need to be wasting money on things you won’t wear again. I think i have just about sorted myself for over the Christmas period.


Look 1


Stripe Dress €22 , Shoes (Wide Fit) €14 , Bag €12 , Earrings €4

Total Outfit = €52


Cheap christmas party


Kicking things off with a party piece. An easy to wear , extremely flattering midi dress. I got serious 70’s disco / glam-rock vibes from this number. The kind i got from the dress i wore to the blog awards. An era that is all about the glam and getting on the dance-floor. Perfect for the silly season. I adore the colours in this dress and i think they work both really well together but also for this time of year. Winter can cause folk to fear colour so it’s nice to add in some rich pops whenever you can. Vertical stripes are renowned for being flattering as are wrap cuts so this is a match made in heaven. The back of the dress is elasticated which i feel is why it fit me with ease.


Gold handle bag


For the accessories i was quite torn. In one way i felt the dress didn’t need much but on the other hand i adored the clash of the leopard print against the stripe. I had the plain black version of the bag which did look good too but i couldn’t help myself. It kind of ties in with the whole glam feel for me too where more is more. A really statement bag for a really small price. Hold by the handle for one look or by the gold chain for another.

When it came to the shoes , i was thinking to myself oh lord no i’m not able. I just cannot do sky scraper heels anymore. Pointed sock boots where a thought however they didn’t have my size. I was delighted to spy these lower heeled 2 part sandals in the wide fit section. This is my desired fit as i am just that, a wide 6 and don’t have to get a 7. A comfortable heel height that is really manageable for dancing the night away. The fit of the width and length where spot on but i did find the strap a little snug.


Stripe dress


I finished off the look with some mustard drop stone earrings. The colour matches in perfectly in with the rich tone in the dress. Subtle but a little something for the party season. I have really got into earrings this year. There was a time when i only wore studs or my looped piercings. A statement earring is a really easy and affordable way to update a look or take it to the next level. The neckline really didn’t need anything here and the bag was already providing enough added extra.


Party dress


I feel this would be a good option for those who are not into sequins and sparkle. Still dressy enough without being OTT. This is something that can definitely be worn again into the New Year and beyond. One of those handy to have dresses that can be pulled out time and time again. Mix it up with some boots and a leather jacket. Layer up with a polo neck underneath.


• Look 2 •


Skirt €16 , Polo Neck (Sizes XXS-XXL) €12 ,  Boots €22 , Bag €12

Total Outfit = €62


 mustard leopard


This is the look where i lost the run of myself and the challenge turned into more of a Sixty Sunday. I know that i could have done this look for a lot less by switching up majority of the pieces and pairing cheaper alternatives with the skirt. It would just not look or feel the same as the idea i had in my head. I really wanted to try a tonal look this time around. There is something about tonal dressing that is very chic and looks quite expensive. I’m not generally one for wearing neutral colours so this was a fun one for me. I took the leopard skirt, which i just had to have, and pulled the tones from there to build on. Each piece added was in another neutral tone.


polo neck skirt


Mustard is one of my favourite colours to pair with leopard print. It was a toss-up between that and a deep jewel green. Both are really rich so really lift the print. As I was trying to keep this one tonal the mustard was a winner. Something I will wear again with a number of things. I am not too sure if the roll neck is the most flattering on me. All kinds of memes spring to mind when I look at the pictures. ‘Fat Monica’ being one of them and The Rock another. I do love a polo neck for winter though. They are great for layering up. Styling a thicker knit one like this with a skirt keeps things really cosy but takes it to the next level. This one right here is long-line so I think it will be great for over Christmas with some leather trousers.


The skirt was a no brainer. Midi and leopard print, come on. After wearing midi skirts all Summer I was worried as to how I would translate this into winter. I need not have worried. Animal print is an excellent way to keep the trend alive in the colder months. Not only for A/W though cause I sure as hell will be wearing this beauty well through next year. The waist is elasticated and very generous. I would image that the size 20 would fit a 22 with ease and possibly even a small 24. It is most definitely worth a try. I styled it here with a knit for the season that is in it but you can bet my back side that I will be tucking in t-shirts for months to come too. You could easily switch up the top here for something a little dressier for a party or night out. Add in a sandal or heel too if you like.


tan bag boots


When I saw this bag I was like yes, yep, yup you are going in the basket. I have been obsessing over handle bags all year. Statement bags have always been my thing but I think my taste in them and the styles I choose have matured of late. With a bag like this I am still getting all of the wow factor that like without it being extremely novelty. As I was keeping the palette tonal in neutrals I opted for the tan version rather than the black that is also available. There are a few ways to wear this bag which I like. The obvious being by the handle which I thing works for day or night. Leave the strap hanging short for day to day wear or tucked inside the bag for a night out as more of a clutch. Open the strap out to wear cross-body and leave the ring handle as a detail of the bag. The same can be said for leaving it over one shoulder hanging down by your side. I thought that the pattern in the resin handle tied in well with the leopard print too.


The boots have been on my list for awhile so when I was planning this look there wasn’t really any other option. I wanted a lighter toned pair that could be worn day or night. As I have so many pairs of black shoes and boots I welcomed the addition. Something for wearing with lighter wash jeans was also on the brief. I do have some tan Chelsea boots which I love so I wasn’t after tan as such. This mole toned beige was a perfect medium I felt. The heel, sole and stud trim make them look far more expensive than twenty quid. I like how high they come up on the leg too, I don’t think I own any like this. They went well with the leopard for a change, like I said I would usually go straight for black. Although the bag and boots are nowhere near the same colour it was all kind of tonal so worked as a whole.  I hope so anyways lol.


christmas clothes


Every single piece of this look will be worn again both together and separately. In so many different variations too. A real contender for a Christmas day look. Super cosy and warm but enough to be suitable for the special day. The elasticated waist will come in handy after dinner too. You know if you know. I might even try this look with the cream roll neck from look 3 with a red boot then. See, so many possibilities. This could possibly be my favourite look from them all here.



Look 3


Jumper €5  (Sizes XXS-XXL) , Scarf €6 , Bag €16 , Boots €19 , Leggings €8

Total Outfit = €54



Penneys winter 18


Next up is probably the simplest of all the looks. Easy to put together and even easier to wear. Effortless Winter woollies to keep to cosy and sorted. For this one i had in mind heading to and from overnight Christmas parties. Extreme comfort for travelling and handy to throw on. I wore this myself on a pre-Christmas weekend break last weekend and it lived up to my expectations. It is the kind of outfit that you would sport to brave town in that awful weather we are having. Starting with a cozy knit in the form of this off white roll neck jumper. With comfort in mind jeans where not the one. I was opting for leggings which although unreal for comfort are not always the easiest to wear. This pair however are more like a jodphur. Thicker than your average legging and not a bit see thru. Maybe more on the lines of treggings. The waistband is elasticated at the sides which fits really well and feels quite supportive on. They sat perfectly into the boots. The scarf while functional also provides a pop of colour.


Airplane weekend travel bag


I have wanted a new travel bag awhile now. One big enough to hold my laptop and tablet among other things but still look good. It’s big without being too big. This large tote is perfect. Great for a weekend bag to hold all of the essentials a girl needs. I will use this as a plane bag too as it has everything i look for in one of those. It doesn’t look out of place with this outfit either which shows how useful this bag is and is going to be. Yes i know how sad it is to be this happy about a handbag.

The boots are another thing that i have been eyeing up for awhile. Boots have never been bigger than this year. Every style going is trending and none for so than the combat , biker , workman vibe. Docs have become mainstream popular again but i know i wouldn’t wear them enough to justify the price. I do like the style though and these are super similar. Perfect for the wet Winter weather to keep the tootsies dry. If you like jumping in muddy puddles too hey. Great to throw on with leggings or jeans. I’d style these with some midi skirts and jumper dresses too.


Cozy winter woolies


You just can’t not have a check scarf for Winter. The print is a great way to add some colour to dull or plain outfits. There are so many variations ranging from traditional tartan to subtle checks. I liked the brighter background of this one, it sat on the jumper well. The pattern is just right with a great mix of colours. Super snuggley. The scarf itself is massive so would work well as wrap or belted like a cape. I think it would make a lovely gift too.

 primark scarf

Again these are all individual pieces that will be worn again and again with other items in my wardrobe. I have a felling that the leggings are going to become a staple and a new firm favourite. I’ll certainly be grabbing some more pairs. The jumper will look great with the leopard midi skirt above too. Either skirt actually. I’m thinking how fab the scarf will look on a red coat now. Imagine Christmas Day. 


Look 4


Skirt €16 , Top €15 , Shoes €14 , Bag €12

Total Outfit = €57


penneys snake print


Up next is the second of two midi skirts. I had no reservations about including two midis for well two reasons. They where and are huge this year and i have wore them so much. Although yes i want to show some outfit inspiration but also want to keep it real with things i would actually wear. This time the print is another type of animal – reptile. Snake print has been everywhere the last while but can be a daunting trend to tackle. I was drawn to the coloured pattern here. Another party look that isn’t a glitter-ball but still dressy enough for all of the festivities. A more demure one some might say. You could however swap up the top for some sparkle if that is more your thing. Again super easy to wear and one that would be really comfortable for a dinner. A possible look for Christmas day too. The print comes in a top too if you are not into skirts. Also a georgous wrap dress. I’ve shared them on my Insta Stories if you fancy a goo.




The top is a crop, a length i would normally never go for. However i knew it would sit just right on the high waist skirt. Sometimes having a shorter top is better as there is less bulk to tuck in. It is just the perfect length to sit on skirts so it worked out really well. There is a body suit in Penneys right now very similar to this with the wrap neckline and long sleeve in the same type of fabric. I don’t really do suits though i don’t find them very comfy and there is a lot of fiddling in the loo. The sleeves here give just the right amount of volume and drama. Kind of give off the same 70’s vibes as i have mentioned above. The neckline is very flattering. It can be as open or as pulled across closed as you like. There isn’t a worry about it opening though as there isn’t that gap. There is a tie along the band at the back with a small gap up over it. A slight cut out. It wasn’t something that bothered me but it could also allow some more give if you where a bigger size 20 or a smaller size 22.


christmas party look


The skirt is not as stretchy as the leopard print one from look 2. The waistband is elasticated and there is no zip but it seems to be that the band is more fixed to the pleats in the skirt so there isn’t much more give. There is still room in the size 20 on me but i probably would not be recommending that two sizes bigger could fit it with ease. It sits well on me and i liked how it fell. It is slightly more static or close to the body again than the first skirt but that is down to fabric. The colour palette is really beautiful with lots of styling potential. I should have really went for a brighter colour to match up with the skirt but you know me and black. It wears well and will slot into my wardrobe and match the 800 pairs of black shoes that i have. I can see a cream top looking really well with this and some coloured shoes.


With the accessories again I needed a heel and so the only way to go was a midi heel. I got to use the pair from look 1 again which I am happy enough with but I cannot stop thinking about a pair that I put back.  In hindsight the other pair would have been much better with look 1 but I had them in mind for this look. I felt in the end that they were too much. A lower heel again but a multi coloured metallic cross strap. Very Disco, very glam, very party. I had the black version of the leopard bag from above for this look. I kept everything black and let the skirt do the talking. Hold this one by the gold handle or use the equally gold chain. I’ve held it both ways here so it is very versatile. You can also remove the chain too if you desire. Another great statement bag for a really affordable price.


 coloured snake print


I can’t wait to dress this one down too with a chunky knit and boots. I could easily swap this skirt with the other midi as the colours would work really well with the tans and browns in the print. Penneys have a stunning bluey / navy sequin tee top that i would like to try with this one. You will probably see in pop up on my Instagram again but with a leather jacket and runners i’d imagine. Another look i can see working well into Spring and not just taking up space in your wardrobe.



Look 5


Jumper €6 (Sizes XXS-XXL) , Shirt €6 , Leggings €8 (Sizes XXS-XXL) , Boots €17

Total Outfit = €37


12 pubs of christmas


Finally, i wanted to include a Crimbo jumper with the Season that is in it. I figured not everybody is into the whole traditional , naff Christmas jumper trend and that is fine. So i wanted to put together a look that is modern , affordable and easy to wear. Be it to charity day in work , festive lunches or the 12 pubs. This slogan sweater is witty with a pop reference thrown in for good measure. Who doesn’t want to be Beyonce? And who knows it might grab you some attention *wink wink*. Paired here with some pvc leggings and velvet feel booties. All of the comfort but lots of texture and elements to it.

 crimbo jumper


The jumper goes all the way up to a XXL which is a size 22-24. I grabbed that size when i saw it thinkingthe bigger the better for layering and hopefully longer. Truth be told the XL would have been fine. This one is kind of more wide than long on but cosy none the less. 


I have said time and time again that i adore the look of a collar shirt under a jumper. There is just something about the collar popping out from underneath the neckline that i love. I favour this look when it comes to Christmas jumpers too. Weather it’s denim, check or a crisp white shirt, the layer will add some warmth but also lots of style. I went for white here to draw on the lettering in the slogan. This preppy type style is a great contrast to the leggings and i like that. You could of course do jeans or a skirt with tights also. That is kind of the joy of this look. 


novelty slogan christmas jumper



And there we have it. Five affordable looks to serve some inspiration to see you through the festive period. Some key pieces to pick up and easily work into your winter wardrobe. Thank you so much to Penneys for helping me make my visions come to life and to you lot for all your feedback and support. 2018 has been a great year for Just The F Word.



This post was sponsored by Penneys. The looks where purchased using vouchers provided by Penneys. This in no way influences my thoughts or actions. All opinions and ideas are my own. I only share pieces and brands that i really love.


Greetings from stunning Marrakech. I am currently a puddle of sweat and cocktails, living my best life as the cool kids say. Before i flew out i hit Penneys for some much needed essentials. I was kindly given vouchers to put together another Real Life Fifty Friday. This time a Summer Edition. What better place to do this than on holidays.


Straw bag primark



Penneys Summer 18



I had so much fun with the Spring edition which you can catch up on here. Being able to see the clothes on the body and brought to life rather than flat on a white background makes a nice change. You can see movement , a truer representation of colour and how fabric sits on. I can also comment on fit , quality , sizing etc because i’ve physically worn the looks.



For this collection of looks i wanted a mix of day and night. Casual to dressy with potential to wear either way depending on your mood or plans. Dresses are a natural choice with light skirts following in a close second. I wanted to include some swimwear pieces in this one too with it being a holiday edition. Could i do it by having comfort and style all in one?



Holiday Looks Under €50


Here are some Summer holiday looks all from Penneys , all coming in well under €50 for a head to toe outfit. Every piece of clothing i am wearing is a size 20 for reference. The kaftan is an XL and the bikini top is a 40DD. I also reused some accessories in the outfits so it makes them even cheaper and saves precious space in your suitcase.



• Look 1 •


Penneys Summer 18


Dress €14 , Belt €5 , Sandals €8 , Bag €10 , Earrings €4 All Penneys

Total Outfit = €41


I have long been told that red is my colour and i learned that it did infact really suit my colouring. It is no suprise then that i opt for this tone whenever possible. I had originally in my head to go for a more muted colour palette for this look. Think mustards, tan etc but i just could not resist the red. The dress itself is a relaxed fit with stretch. Truth be told i could of got away with the 18 but i was happy enough to go with the extra room for comfort as i would be belting it anyways. First impressions on the hanger might not blow you away but as you can see it is so much more on. The belt took it from moo-moo to swis-woo for me. It defines the waist and gives the straight shaped dress a silhoutte. An extremely easy to wear , comfy holiday dress. After a hard days sunbathing to grab and wear to dinner.


Studded Sliders Mules


Studded shoes are huge this summer, in particular sandals so i was delighted to see this pair. Crazy affordable while tying in the mule/slider style which is also one of the shoes of the season. I adore the metal trim around the sole that i feel looks so much more expensive. There was also a lemon colourway that i saw if the black is too heavy for you for your Summer wardrobe. I adore the edge they give and draw the eye down in such a subtle way. There are two other pairs of studded sandals below also that have a different fit and come in several colours.



Tassel earrings where a natural way to go with finishing accessories on this one for me. I never expected to love this type of earring so much but if it ain’t broke and all that jazz. The beaded make-up was perfect for adding in some interest but remaining summer appropriate. The tassel drop is all that is needed with a bardot neckline like this without overdoing it. Speaking of necklines – you could wear this one 3 ways. Pulled down off the shoulders as a proper bardot , off just one shoulder for the asymetric look or left on shoulders for a different approach.




• Look 2 •



Kaftan €7 (Sizes XS-Xl) , Bikini Top €9 (Bra Sized DD+) , Bottoms €5 (not seen) , Sliders €8 , Bag €12 , Sunglasses €3 All Penneys

Total Outfit = €44


Before i flew out i knew i wasn’t going to wear much other than swimwear and cover-ups by day. 40 degree heat doesn’t call for much else. If that is the case then i want some pretty but well fitting bits for around the pool. Kaftans are a great multi use/wear pieces to pack for sunny holidays. Throw on over your swimmers walking down to the pool , pop on when going to the bar for a cold drink and if you feel like you are getting a little too much sun it can act as the self titled cover-up that it is. Functional doesn’t mean boring and this kaftan is certainly not that. The colours are so bright and vibrant. Comfy , light , loose fitting and a must have for any beach bag. The printed fabric was also easy to keep less mucky than plain white version i usually go for. Tanning oil just ruins those.


Penneys swimwear


It is great to see that Penneys are extending their swimwear sizing. To be able to pop into your local store and easy pick up a DD+ bikini top in your bra size is brilliant. Usually specialised, hard to get and quite expensive. The top here is cupped and underwired for support. The back ties so there is added room for flying swelling etc. The straps are removable so can be worn as a halter or a bandeau for sunbathing. I was really happy with the fit and look altogether. The underwire on oneside poked my arm a bit but bras do that to me too so no biggie there. I might be able to pop a stitch in the binding to stop it moving, we will see.


Penneys sliders


The colours of the slider style mules tied in so well with the kaftan and practically matched perfectly. A few people admired them and asked where they were from cause they just popped. The neon type tone looks so good on tanned feet. I am really getting into mule styles i have to say after being more of a gladitor sandal type of girl. So easy to just slip your foot into and no heel rubbing. As much as they match here i feel like they would look really good with plain white or jeans and a top even.





• Look 3 •


Bardot Dress


Navy Dress €14 (I cut off the straps) , Sandals €8 , Bag €8 , Belt €5 , Sunglasses €3 All Penneys

Total Outfit = €38


This next look was the last one i put together despite it being one of the first things i wanted to try. I saw this dress and grabbed both colours to try. The navy was an 18 and the blue a 20. As the navy was my first preference i decided to chance the 18 and was delighted when it fit on grand. The trouble came with the straps up on the shoulders – they just didn’t fit at all. I resigned myself to scrapping the option until i went to put the dresses back on the rail and saw a 20 was now there. The straps were still just too short i couldn’t get my arms into them at all. Lightbulb moment. I love bardots anyways so i’d just do a Gok and cut them off. And that i did.


Navy tan


I really liked the shape of the dress on. it’s the kind i like and feel works well for me. Comfortable in fit and make-up which you need for pottering around on holidays. Every other day too actually because who wants to be uncomfortable. I am really happy with how easy it was to snip off the shoulder faux tie style straps to reveal a true bardot finish. This is the type of dress that i want with me every year. One that can be worn so many ways and work for you whatever the plans. Wear it travelling , exploring by day , over your bikini or dress up for a night out with wedges and some statement accessories. Really lightweight to roll up in your case but very hard working.


Tan western belt


The belt wasn’t an essential really for the dress as it has an elasticated waist that defines itself perfectly. I did however like the look of the tan of the belt tying in the other accessories to the look. Navy and tan are such a fab combo and quite understated. White is another option that is a well known Summer combo alongside navy. Giving bright fresh , sometimes nautical vibes that are very easy to wear. Adding these all in together creates a pleasing palette that isn’t overbaring next to the coloured print on the dress. I think the tan does that well while the navy is already there. The glasses i couldn’t resist.


What to wear holiday



Look 4


Yellow bardot midi


Dress €14 , Belt €5 , Sandals €8 , Bag €8 , Earrings €3 , Scarf €3 All Penneys

Total Outfit = €41


So good i bought it twice. Well kinda. There is actually a word for buying something in more than one colour and it is driving me mad that i can’t think what it is. Anyways like i said above i had the idea of a mustard or yellow dress that i wanted for this challenge. Yellow is the colour of the season. The new pink thay was previously black. With the red being too much to pass over i got both. Win win really i think. There isn’t much more that i can comment on the actual dress that i didn’t already mention. The best way to describe the fabric was that of an airtext tshirt. Super breathable. I had been asked on instagram was it see through but i honestly never noticed. I did wear my standard tan undies though. The hem is unfinished so if you felt like making it shorter it would be super easy to do with no sewing involved.


Stud shoes straw bag


I already knew where i was going accessory wise with this one. The tan/mustard combo was the dream for me. How i had imagined my Marrakech wardrobe. The belt again was essential but this time i went for the western buckle finish to pull me in at the waist. I possibly went overboard with accessories but sure look. Some of my favourite trends this Summer have been in the accessory variety. Hair scarves , statement earrings , western buckles , straw bags , stud shoes – i have them all here lol.


Holiday clothes



• Look 5 •


I won’t lie i got serious Madeline vibes from this outfit. I also won’t hide the fact that i was more than ok with that. It’s the mix of the contrasting red and blue with the hat i think. What an unlikely style icon but hey. I grabbed the top originally to go with a skirt i needed a red top for. The pretty anglaise style trim on it was so cute it stayed in my mind. I needed some light casual but pretty bits for lunch and exploring so when i saw this skirt it started to come together in my head. Ordinarily the red on blue would be too bold but as the print had similar tones it tied in well. Easy to throw on and wear. Light and airy for hotter climates with the added bonus of an elasticated waist for the buffet belly. I ended up wearing the top with a pleated midi too that i hadn’t planned at all and i loved it. The straps can be worn down on the arms creating a little bardot too. You can see how i wore it like that here. I must go in and get the black version too as it was a pretty top and the fabric felt really nice quality.


Penneys summer


Top €8 , Skirt €6 , Sandals €8 , Bag €12 , Hat €5 , All Penneys

Total Outfit = €39


 Penneys primark


Straw accesories are The One this Season. They have the ultimate Summer vibe and are so easy to style. For me they have really being making an outfit by adding texture , subtle neutral colour and a lot of style. I’ve wanted a boater hat for ages and there is no better time to debut one than in the sun. Keeping that big yellow thing in the sky off of your head and neck while still looking effortlessly cool. It’s not something i or you will wear much so to be able to pick up one for a fiver is the ticket. You could easily tie a little scarf around the brim to match your outfit but the ribbon here worked well. To finish i paired the lighter stud sandals to co-ordinate with the straw elements and keep the accessories all in the same colourway.


Boater hat round bag


You don’t need me to tell you that straw bags are HUGE this year. I have well and truly got in on that trend and cannot get enough. Again having such affordable options makes it even easier to give this trend a go. I used this bag so much from travelling to poolside to out at night. It ticked all of the boxes for me. The pefect size and the round shape ties in another genre of bag that is big business too.


Holiday outfits



You will be glad to know that the surgery to remove the bun from my hair went well lol. I am more tanned now too thankfully. That is it for the Summer edition of Fifty Friday. Fingers crossed i shall be back with an Autumn post very soon. Please do tell me what looks you would wear or how you would wear them?



The looks in this post where purchased using vouchers provided by Penneys. This in no way influences my thoughts or actions. All opinions and ideas are my own. I only share pieces and brands that i really love. 



Every week my Da brings home the the offers mags from the supermarkets. I’m not even going to pretend that i don’t love this. I am a sucker for a bargain and i’m partial to browsing an aul supermarket. See evidence here. Last night while watching the football i was handed the offers for the coming week in Lidl. The fashion instantly caught my eye. After my mother took a quick look, what she saw was enough to make them both hop in the car there and then and head down to our nearest branch. My ma picked up 3 pieces from the Heidi Klum range for Marrakech and they are fab. My Mom isn’t a regular Mom , she’s a cool Mom LOL. She nabbed the stunning printed maxi dress and two pairs of shorts. Upon seeing the full range available and how affordable the price points where, i thought this would make for a great Fifty Friday post. Do let me know if you agree.


Lidl Fashion


Supermarket fashion


I have put together full head to toe outfits made up from the Esmara By Heidi Klum Range. Each look coming in under the fifty Euro mark. Extremely affordable bits to add into your Summer wardrobe, all while doing the weekly shop. Lidl had this to say about the collection:


” Heidi used her own personal style as inspiration in creating this new fashion range. Her vision for the collection? That everyone should be able to enjoy fashion and feel happy, confident and attractive, getting just as much pleasure from the collection as Heidi herself. “


A very bohemian vibe is present through the range which is perfect for Summer and indeed festival season. Lots of folk and peasant style trims and elements are to be seen throughout. Ideal for your holiday wardrobe with maxi dresses , shorts , flowy tunics and the shoes to match. From day to night , beach to city and beyond. The standout pieces for me are definetly the printed maxi dress and the border kimono. There are some really versatile pieces that could be worn over swimwear or dressed up for a night out. Light but well made and good quality. As far as sizing goes my mother reported back that the 3 pieces she bought where true to size. I do wish that the sizing was the same across all pieces and went bigger too if i am honest. But enough of my rambling…here you go.

Heidi Klum For Lidl



Boho maxi holiday


Dress €14.99 (Sizes 10-16) , Glasses €2.99 , Bag €9.99 , Wedges €16.99 All Lidl

Total Outfit = €44.96


Cheap clothes

Dress €7.99 (Sizes 8-18) , Bag €9.99 , Shoes €9.99 All Lidl

Total Outfit = €27.97


Lidl swimsuit

Swimsuit (Sizes 10-18) €7.99 , Scarf €6.99 , Sunglasses €2.99 , Sandals €12.99 (Sizes 3.5-7) All Lidl

Total Outfit = €30.96



Holiday Clothes

Top €5.99 (Sizes 6-20) , Shorts €6.99 (Sizes 8-18) , Glasses €2.99, Sandals €12.99 (Sizes 3.5-7) All Lidl

Total Outfit = €28.96



Fifty Friday lidl


Dress €14.99 (Sizes 8-18) , Wedges €16.99 (Sizes 4-7) , Bag €9.99 , Scarf As Shawl For Evening €6.99 All Lidl

Total Outfit = €48.96



Lidl offers

Tunic €9.99 (Sizes 8-18) , Jeans €12.99 (Sizes 8-18) , Glasses €2.99 , Sandals €12.99 (Sizes 3.5-7) All Lidl

Total Outfit = €38.96


How wear kimono

Kimono €9.99 (Sizes 6-20) , Top €2.99 (Sizes 8-18) , Skirt €6.99 (Sizes 8-18) , Shoes €16.99 (Sizes 4 – 6.5) All Lidl

Total Outfit = €36.96



There we have it some cute little summer pieces that won’t break the bank. That maxi kimono has my name written all over it. There are also some styles for kids available in the range too and they are so cute. I’d wear them myself. You can have a quick goo at them here. Have you picked up any of the lidl lovlies? Do let me know if you do.



This edition of Fifty Friday is a special one. I adore putting together these style posts but i had the idea to try something different. There was only one place to go to kick this new take on the feature. Full head to toe outfits for under fifty euro from the Penneys / Primark Spring 18 collection.


I pitched the idea to the guys at Penneys HQ and was delighted that they wanted to collaborate on this one. As much as i like styling the flatlay images into looks it is always better to see something on the body and in real life. To see how the fit is, how it hangs and sits on curves. Im sure you may have heard of the term ‘hanger appeal’ where clothes look absolutely nothing until you try them on. I wanted to do the pieces justice and show them in action.


Penneys Spring 18


I went to my local store and browsed the offerings to pull together some complete looks for Spring that won’t break the bank. There was so much choice i have to say i could have went on and on. As we say goodbye to Winter the bright Spring vibes are out in force. Although the weather may not totally reflect that, these pieces can be mixed in with your cozies for the time being. Some affordable ideas and inspiration to give your wardrobe a little refresh.


|| Look 1 ||

Jacket €28 , Dress €10 , Shoes €8 ,  Bag €5

Total Outfit = €51 


Penneys Spring 18

For the first of the €50 looks i took inspiration from one of the colours of the moment – mustard. A bright colour that transitions really well. I started with this suede feel biker jacket and molded the rest around it. A real statement piece that is super soft. The floral print dress screamed Spring at me. It has short sleeves so can be worn right through Summer. The length means it can also be worn with leggings or jeans as more of a tunic. Belt if needed to define more shape. It’s a really comfy cotton that is so easy to trow on.

Cheap new clothesIrish fashion blog

I wanted to keep this one quite casual and fun so i added a pair of high tops on the feet. The khaki drew from the green within the dress. The look is finished with this multi wear backpack which was on sale for a bargain price. Hold the chain handle to change the style. You can easily add tights to this outfit and change up the shoes for a pump for work or some boots.

Mustard suede jacket


|| Look 2 ||

Dress €18 , Boots €7 ,  Bag €10 , Earrings €2 , Cami €2.50 , Necklace €3 , Rings €4

Total Outfit = €46.50


Red stripe midi dress

For the next outfit i had the idea in my head to explore the red and pink combo trend. I wanted to try out this pairing and find a really wearable way to sport it. This stripe midi dress caught my eye and i thought we are onto something here. Wrap dresses are famously flattering. Sure didn’t DVF make a career out of it. The neckline draws the eye in while the tie pulls the waist at it’s narrowist. Also i have never met a stripe that i didn’t like so win win. I really liked the sleeves and the volume at the shoulders is pretty cool.

Red croc box bag gold corners

This moc croc box bag jumped out at me and i could just see it against the dress. It’s quite chic like the dress while still having something modern about it. The gold hardware makes this bag look way more expensive than it’s €10 price tag. I love the versatility the strap and handle both give. Hold the top handle for a high fashion, lady like vibe. Leave the long strap hang from your shoulder for day to day casual. For an up to the minute designer look , wear as a crossbody. This way of wearing higher up across the body is huge at the moment and leaves your hands free.


Now comes the pink. I thought the most wearable way to tackle this trend was to go for really light muted tones. The brighter the colours the more they will clash. The stripe in the dress is more of a burgandy wine with a thin red stripe on either side. By adding these blush boots the pairing is very subtle rather than obnoxious. If this combo isn’t your thing there are many other options that would work. Sock boots for a night out or even tights and an ankle boot with a polo neck underneath for a cosy layered look. The wrap came down a little low on me so i popped a little cami undernearth. You could pin it also or wear a nice bralet. I added a pendant and some mixed rings to finish off the outfit and bring it all together.


|| Look 3 ||

Cardigan €7 , Leggings €10 , T-Shirt €6 , Shoes €16 ,  Bag €10

Total Outfit = €49 


This final look is something i have wanted to try for awhile. A really cool street-style type of look that is both effortless but stylish for casual wear. I love the idea of adding in the texture of leather or pvc with knitwear for daytime. I have been on the hunt for pvc trousers for months. I have tried on so many and returned even more. These leggings are beyond what i hoped for and that is no exageration. So comfortable and not squeeky. They fit so well, they are a great length and they are as flattering as pvc can be on a bigger body. They are also a hell of a lot cheaper in price than i expected to pay but don’t look cheap in appearance. I know i will get a lot of wear from these day or night.

Streetsyle leather trousers knitwearHow to wear pvc trousers

It is no surprise that i went for a red knit as i am still obsessed with the colour. This cardi is really oversized and cozy but added to the other pieces keeps it from looking a frump. Red black and white is a colour combination that never tires for me. A fail safe for trying the look i was desiring. The white tee is a basic i will always have in my wardrobe. I am delighted that Penneys are stocking these longline options that are great for with leggings.

When i saw this mustard bag i initially thought of it for one of the other looks but i really liked how the colour looked next to the red. A really bright pop that again adds to a comfy day look. The designer inspired ring handle is an optinal way to carry the bag. Mustard is a huge colour trend so a nice and easy way to dip your toe into that pond is to add a bag to your outfot or wardrobe. Finally are the runners which i adore. They have a real luxe feel to them with the gold finishes and pearl detail. This type is great for those who want casual footwear but aren’t into sports brands. They go so well with the leggings too. I think they just the look together.

Pvc leather trousers trainers


I have also put together a little video of all the looks. As much as i love photography, videos show so much more movement and angles. I am enjoying trying my hand at more videos and pushing myself to edit better. Have a watch if you like.


That is it for the first of what i hope is many real life FF’s. A lot of what i chose can be mixed and matched with each other to create so many more looks. Let me know your thoughts on my picks. Thanks again to the gang at Penneys for letting me bring Fifty Friday to life. I had so much fun styling and putting together this one and i hope you all have enjoyed it too. Keep up to date with all the latest Fifty Friday Posts Here.



* This post has been sponsored by Penneys. I received vouchers to put towards the items in this post. This in no way influences my thoughts or decisions. All opinions are my own. 




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